Angel Muse: The Latest Avant-Garde Novelty from Thierry Mugler
Angel is Thierry Mugler’s first feminine fragrance. It was launched in 1992 and revolutionized the world of perfumery. The creation of the Angel perfume took 10 years of careful thought. Although it may seem like an eternity in the world of fashion, considering the fragrance’s longevity and unprecedented success, it is a relatively short period of time. Angel was the top-selling perfume in France for many years and continues to be popular among women. In this context, Thierry Mugler decided to create a new version, and Angel Muse was introduced in 2016.
The Daring Olfactory Revisions of Thierry Mugler
The first version of Angel was created by perfumer Olivier Cresp and featured an oriental and gourmand fragrance with sweet and nostalgic notes. It had a unique and recognizable olfactory signature. However, Thierry Mugler is known for his originality and constantly reinterprets his scents. Over the years, he has released several olfactory variations of Angel, some of which are particularly original. For example, in 2012, he created Angel Parfums de Cuir by macerating the original essence in vegetable leather for four weeks, resulting in a sweeter and enchanting fragrance. In 2013, he introduced Angel Liqueur de Parfum, aging the fragrance for six weeks in a toasted cherry barrel, which added gourmet accents of candied fruit and amber. Although the composition of Angel Muse has not been revealed, we can expect it to be audacious and original, designed to delight luxury perfume enthusiasts.
Angel Muse’s Futuristic Bottle
While the composition of the new Angel Muse fragrance is still a secret, the design of its bottle has been unveiled. The bottle features futuristic feminine curves, influenced by the world of science fiction, which Thierry Mugler holds dear. It includes the iconic star of the brand, tinted with a coral-pastel color, contrasting with a chrome and shimmering outline. The steel strapping enhances the allure of the precious star, making it even more desirable and unattainable. The bottle is eco-friendly and refillable, with scented refills available when the fragrance is released.
The Delicious Scent of Angel Muse
Angel Muse stays true to the Thierry Mugler spirit with its indulgent and gluttonous character. This daring fragrance combines hazelnut cream and vetiver in a unique and magnetic accord. The overdose of hazelnut cream is appetizing and irresistible, while vetiver adds woody notes and depth to the fragrance. The elegance of vetiver is unmatched and embodies the luxury associated with the Thierry Mugler brand. Although Angel Muse belongs to the same olfactory family as the famous Angel, it offers a distinct and addictive sensation that is impossible to resist.
A Daring Advertising Campaign
The advertising film for Angel Muse reflects the addictive nature of the fragrance. It presents a different perfume from its predecessor, Angel, which evoked a poetic and futuristic cosmic universe. The Angel Muse ad aims to provoke and create a unique atmosphere. The visuals are jerky, filmed under aggressive strobe lights, and the music adds an anxiety-provoking touch. The atmosphere is almost suffocating, portraying an extravagant woman who indulges in everything within her reach. She covers her body with chocolate and even shatters a glass of champagne with a high heel kick. The slogan “Hate to Love!” resonates in the background throughout the marketing spot, emphasizing the irresistible appeal of Angel Muse.
The Muse Chosen by Thierry Mugler
The captivating muse for Angel Muse is the talented Georgia May Jagger, who has been the face of the brand since 2014. Georgia May Jagger is the daughter of the famous Mick Jagger and the renowned Jerry Hall, who was also the face of Angel in the ’90s. It is a bold choice for Georgia May Jagger to follow in her mother’s footsteps. She expresses her delight in representing Angel Muse, and the Thierry Mugler brand is equally pleased to have her as the muse for this audacious fragrance.
Angel Muse: The New Star of Thierry Mugler
Thierry Mugler always dreamt of creating a perfume that could resonate with everyone, evoking tenderness and childhood memories. He wanted Angel to have a sensual connection that would make people want to devour the person they love. Angel, the first feminine gourmand perfume, was born in 1992, marking a revolution in the fragrance industry. After numerous reinterpretations and variations, Angel Muse is the latest addition to the Angel line.
The Many Revisions of Thierry Mugler
Angel has been revisited in various forms over the years. Its first version was created by perfumer Olivier Cresp, featuring a gourmand oriental fragrance with sweet and fruity notes. Throughout the years, Angel has been adapted into different variations, such as Angel Extrait de Parfum in 2006, which offered an even more indulgent and honeyed scent. In 2012, Angel Aqua Chic provided a refreshing summer adaptation with notes of blueberry water, pink berries, and lemon. Angel Parfums de Cuir paid homage to the tradition of glove-maker perfumers by macerating the fragrance in vegetable leather. Thierry Mugler’s creativity continued with Angel Liqueur de Parfum in 2013, aging the fragrance in a cherry barrel to create a rich and fruity composition. Angel Muse follows in the footsteps of these innovative interpretations and promises to bring a new and captivating fragrance.
The Starry Bottle of Angel Muse Perfume
The bottle design for Angel Muse features an ovalshape with silver contours that reflect like a mirror. The iconic star of Thierry Mugler is placed at the center, tinted in a coral-pastel color, exuding femininity and warmth. The chrome and shimmering outline adds a contrasting touch. The bottle is designed to be eco-friendly and refillable, in line with the current focus on sustainability. Refills will be available at perfume stores when this exceptional fragrance is released.
Thierry Mugler’s Fascination with Stars
Thierry Mugler has always been fascinated with celestial and mythical beings, which is evident in his perfume and fashion creations. The star, in particular, holds a special place in his heart and has been his good luck charm since childhood. According to Mugler, the star symbolizes dreams incarnated in the real world, urging people to push their limits, explore new dimensions, and open new paths. It is no surprise that the star is a recurring motif in his creations, including the new Angel Muse fragrance.
While the exact composition of Angel Muse remains undisclosed, it is expected to be a glamorous, enchanting, and liberating fragrance. Like its predecessors, it may feature a daring combination of ingredients, potentially marrying patchouli with gourmet flavors. For now, we must patiently wait for its official unveiling.
