Calvin Klein’s CK Everyone: Provocative New Freshness for Men and Women
The idea of designing a unisex perfume came to Calvin Klein while observing his children. He was captivated by their simple and authentic exchanges, which inspired him to advocate for the blurring of gender boundaries. This led to the creation of CK One perfume in 1994, which has become the most renowned fragrance of the brand. Year after year, Calvin Klein takes pleasure in reinventing its fragrances, and 2020 is no exception. Get ready to embrace the new CK Everyone, a fresh and luminous fragrance designed for both men and women. Notably, Calvin Klein introduces a significant novelty: a fragrance that is particularly respectful of the planet!
Calvin Klein’s Environmentally Friendly Approach
First and foremost, the design of the CK Everyone perfume has been completely revamped to comply with new environmental standards. The aim is to be more respectful of the planet and preserve our environment. CK Everyone is now a fully vegan fragrance, with all its ingredients derived from natural sources. The primary fragrant component, orange oil, is sourced from organic cultivation. The glass bottle is entirely recyclable. Calvin Klein proudly presents its first “clean perfume.”
CK Everyone: A Luminous Essence
CK Everyone by Calvin Klein offers a delightful interplay of light and shadow, combining fresh citrus notes with woody and animalic undertones. Overall, CK Everyone exudes luminosity, purity, and strength. It begins with a fruity and juicy scent of orange, slightly bitter with hints of fresh lemon. Green tea gradually emerges, leading to a more powerful and charismatic character. The fragrance concludes with a seductive blend of musk and cedar, creating a sultry and captivating finish.
CK Everyone: A Fragrance Symbolizing Sharing
As usual, CK Everyone is presented in a sleek, modern, and refined bottle. Its shape is reminiscent of a water bottle, further emphasized by the screw cap. The transparent glass allows light to pass through, showcasing the clear juice within. A simple elastic band adorns the container, bearing the brand name and a red line, reminiscent of the elastics found in classic Calvin Klein underwear.
With such a design, CK Everyone clearly targets both men and women. This fragrance of sharing promotes generosity and authenticity. It is a social fragrance that conveys a powerful message. After all, why should scent be limited by gender? Behind its apparent simplicity, CK Everyone hides a captivating nonconformism!
