Flowerbomb made its debut in 2005, creating a remarkable floral explosion in the lives of women. The Viktor & Rolf house intended to leave a lasting impression with this fragrance, which happened to be their very first perfume. The idea was to express their desire to astonish and surprise. Building on the success of this iconic fragrance, Viktor & Rolf has now reimagined it in a new version called Flowerbomb Bloom. The question is, does it live up to the fascination of its predecessor?
Viktor & Rolf’s Seductive Weapon
Once again, Flowerbomb Bloom is presented in an unconventional bottle shaped like a pomegranate. The juxtaposition of femininity with a symbol of war takes audacity, and yet, the concept is undeniably brilliant! Every detail of the Flowerbomb Bloom bottle exudes precision. Cut like a diamond, it showcases the purity associated with this indestructible gemstone. The soft pink color of the fragrance represents femininity, resembling a precious jewel. Flowerbomb Bloom is adorned with a rose gold cabochon, adding a touch of elegance. A pin is placed at its collar, as if inviting us to unleash this new weapon of seduction without delay.
Flowerbomb Bloom Celebrates All Aspects of Femininity
Flowerbomb Bloom draws inspiration from its predecessor, retaining the floral nuances that made the original fragrance beloved. However, it now portrays a woman in all her complexity. The scent opens with fruity and tangy notes of mandarin and pomegranate, embodying a playful and sparkling femininity. It then evolves into a more elegant composition, combining freesia, Damascus rose, and jasmine. In this sense, Flowerbomb Bloom strongly resembles the scent of the original Flowerbomb. However, it surprises with an unexpected mountain air accord in its heart, adding freshness and showcasing the audacity of Viktor & Rolf. The fragrance concludes with a woody note, expressing the determination of the Flowerbomb Bloom woman. It is a creation by the talented perfumer Domitille Bertier.
Viktor & Rolf’s Offbeat and Dreamlike Advertising
Flowerbomb Bloom is accompanied by an extraordinary and whimsical advertisement. It features the enchanting muse of Viktor & Rolf, the seductive Andreea Diaconu. With a striking bouquet of flowers adorning her hair and bare shoulders, she challenges us with a provocative glance before embarking on a frenzied and uninhibited dance. The whole scene is enhanced by a jerky musical accompaniment. Once again, Viktor & Rolf aim to destabilize consumers, further deepening our fascination with this niche fragrance.
